Erik prince and icon

Erik prince and icon
Malaya Business Insight
November 14, 2011

erik sanros & rachelle ann goMUCH-awarded and certified platinum artist, Erik Santos is ready to take on different fields in the entertainment industry, as he becomes part of the prestigious Star Magic family.

Since coming into the spotlight in 2003, the one and only “Prince of Pop” Erik has been singing one hit after the other and then ventured into writing his own songs. In 2010, Erik first dabbled into acting via an episode of “Maalaala Mo Kaya” which was even shot in Macau opposite actress Kristel Moreno. And now in 2011, Erik makes his professional acting debut on stage in Atlantis’ version of the hit Broadway musical “The Little Mermaid,” where he will play the role of Prince Eric opposite Rachelle Ann Go as the mermaid-turned-human Ariel.

Erik is very enthusiastic about his first stage role. “Nag-re-rehearse na kami ngayon. I’m very excited kasi this is my first time to do theater so kumbaga ibang experience naman for me.” Erik is very open to expanding his horizons as a performer. He hopes his followers won’t be disappointed when “The Little Mermaid” begins its run on Nov. 18 to Dec. 11 at the Meralco Theater. There will be a celebrity screening produced by Erik on Nov. 25.

However, this doesn’t mean Erik’s going fulltime into theater. In fact, he has also been venturing into other types of genres when it comes to his music especially during his performances in “ASAP Rocks.” Also in his latest album, “Awit Para Sa ‘Yo,” Erik has explored more of his music writing side and he hopes his music become classics like that of his idol, Martin Nievera. Erik is overwhelmed with the huge success of his carrier single “Kulang Ako Kung Wala Ka” which continues to dominate the radio airwaves for more than two months now and his music video also charted on MYX for a month. The album tops weekly sales charts in Astro Plus and Odyssey Records weekly. Another hit single titled “Bakit Mahal Pa Rin Kita” also composed by Jonathan Manalo.

Erik is also busy preparing for a repeat of his concert “PowER IKons” on Nov. 30, 8 p.m. at the Music Museum. He will be singing more iconic hits with guests Rachelle Ann Go, Bugoy Drilon and Nikki Gil.

For “Little Mermaid” and “PowER IKons” tickets, call Ticketworld at 891-9999.

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